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Marketing planning for the business of the future

Marketing Planning cannot be done in isolation and must be driven by the company's strategic plan. The material here will help in the development of a Marketing Plan, a critical step for implementing the company's strategy for marketing its products and services.

Marketing Planning

Associated Marketing Topics

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Traditional top initiated change processes usually fail to meet their objectives even when heartedly endorsed by top management.  On the other hand, grassroots change emerges and accounts for the majority of successful organizational change even though it is often attributed to top level initiatives in hindsight by those in the organization.  The discussion will focus on how emergent organizational change can be enabled by individuals working as change agents within their area of influence.  Ideas will be exchanged and encouragement given to others walking the often lonely path of the Change Agent.

Topics include self-leadership, change processes, shared vision, applied change processes, upward managing, peer encouragement, idea generation, action research within organizations, etc.

 

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Last modified: June 18, 2007