"In the 17 years that The Roper Organization has been tracking the topic of brand
choice, price and quality have almost always ranked second and third to past experience.
In 1985, quality temporarily moved into second place. Price regained second place in 1986
and its lead over quality has widened considerably since then. Recommendations from other
people have ranked fourth in all the Roper surveys. Other considerations are how
well-known the product is, how it ranks in Consumer Reports, and how it affects the
environment." []
Often, needs change when lives change. These changes can cause brand switches that seem
to have nothing to do with the life transition. The hypothesis is that change causes
people to open their mind to other possibilities and question past decisions.
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