"Brand marketing is the addition of product attributes beyond the base commodity value. The additions can range from value added customer service to abstract social-symbolic meaning. Often, perception is truth."  

[ Web Topics ]
[ E-zines ] [ Magazines & Books ]

Web Topics:

The sites below can be found on the web and have been selected because of their usefulness to those interested in Brand Marketing. While advertising could easily be included, it is not specifically covered here because of the easy availability of material elsewhere on the Internet.

• Brand Marketing
  Articles by David Aaker
  Brand Marketing for high tech-products
  Brand Positioningl and Customer Satisfaction
  Brand Equity as a Signaling Phenomenon: Testing the Theory
  Philosophy on Naming
   
• Marketing, General
  Links 2000 -Marketing & Advertising on the Net
  The Nature of Marketing - marketing from many perspectives
• Marketing, Internet
  ActivMedia's Marketer Help Desk
  What's Your Online Niche?
  
• Marketing, New Wave
  Fast Company - "The Handbook of the Business Revolution"
  Reveries - Growth & application of new marketing ideas
  

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E-zines:

This is a list of e-zines and newsletters (paper & email) that may be of benefit to anyone doing brand marketing on the Internet.

• Web Marketing Today - free email newsletter
  Back issues
  
• Larry Chase's Web Digest for Marketers - free newsletter with excellent content
  
• Internet Surveys & State of the Internet - free monthly email report
  

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Magazines & Books

• "Managing Brand Equity: Capitalizing on the Value of a Brand Name" by David A. Aaker
  "Brand Equity & Advertising: Advertising's Role in Building Strong Brands" by David A. Aaker
  "Buildling Strong Brands" by David A. Aaker
  

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Last modified: June 06, 2009