"Brand marketing is the addition of product attributes beyond the base commodity value. The additions can range from value added customer service to abstract social-symbolic meaning. Often, perception is truth."  

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Web Topics:

The sites below can be found on the web and have been selected because of their usefulness to those interested in Brand Marketing. While advertising could easily be included, it is not specifically covered here because of the easy availability of material elsewhere on the Internet.

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E-zines:

This is a list of e-zines and newsletters (paper & email) that may be of benefit to anyone doing brand marketing on the Internet.

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Magazines & Books

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Traditional top initiated change processes usually fail to meet their objectives even when heartedly endorsed by top management.  On the other hand, grassroots change emerges and accounts for the majority of successful organizational change even though it is often attributed to top level initiatives in hindsight by those in the organization.  The discussion will focus on how emergent organizational change can be enabled by individuals working as change agents within their area of influence.  Ideas will be exchanged and encouragement given to others walking the often lonely path of the Change Agent.

Topics include self-leadership, change processes, shared vision, applied change processes, upward managing, peer encouragement, idea generation, action research within organizations, etc.

 

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Last modified: August 22, 2005