Stakeholders

The strategic plan impacts many, both outside as well as inside the organization. To varying degrees these relationships must be recognized during various planning phases, including the communication of the plan. Some of the possible stakeholders are:

• End Consumers
  • household
    • demographic segments
    • psychographic segments
    • purchasing behavior segments
  • commercial & industrial
    • product use
    • alternative products
    • purchasing behavior segments
    • industry classification
      
• Key Customer groups, if not direct to end consumer
  • distributors
  • retailers
  • product transporters
  • intermediary storage
    
• Employees
  • internal, specify level
  • sales force
  • support personnel for outside relationships
  • contractors (not really employees, but still impacted)
    
• Stockholders (owners)
  • Board of Directors
    
• Financial community
  • lenders (long & short term)
  • banks
    
• Suppliers
  
• Interest groups
  • community (local residents)
  • environmental
  • social advocates
  • industry trade groups
  • other (specify)
    
• Public organizations
  • governmental (specify)
  • media
  • non-profit (local, regional, national, world)
  • schools
  • public service & other charities
    
• Children
  • school projects
    

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Last modified: August 22, 2005