Mission Formulation

The mission is the ultimate purpose for why the organization exists.  Essential components of a good mission statement include:

• Brief and easily understood by everyone.
• What - goods and services (beyond the basics)
• For Whom - market segmentation (geographic, sociological, financial, ethnically)
• How - market strategy, distribution strategy.
• Present and future possibilities.
• Why - basic reason the organization exists.
• Distinctive competency.
• Driving Forces.

Driving Forces
Rank in order of importance (1 to 9)

• _____ Products and/or services offered
• _____ Market served
• _____ Technology
• _____ Low-cost capability
• _____ Operations capability
• _____ Method of distribution & sale
• _____ Use of resources
• _____ Profit (return on resources)
• _____ Other _______________________________________________

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Mission-Vision Questionnaire - for raising awareness and tracking progress for grassroots visioning

Visioning Team - building a shared vision-mission statement [Kick-off meeting]

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Last modified: February 19, 2006